Kenya’s automotive market is on track for a significant transformation by 2030, with used car imports, electric vehicles (EVs), and auto finance innovations set to reshape the country's transport landscape. Industry analysts and market data forecast a steady evolution, driven by affordability concerns, regulatory changes, and a growing interest in sustainable mobility. Used Cars Continue to Dominate Used vehicles remain the cornerstone of Kenya’s automotive market. Valued at approximately USD 1.25 billion in 2025, the used car segment is expected to grow to USD 1.39 billion by 2030, according to research from Mordor Intelligence. The vast majority of Kenyan motorists prefer pre-owned vehicles, largely due to cost — with average new car prices exceeding USD 13,000, many consumers turn to Japanese and UAE imports available for as little as USD 2,000. Strict government regulations, however, limit used car imports to vehicles under eight years old, and any changes to these rules could have significant ripple effects across the industry. New Car Sales See Modest Outlook The new passenger car market is forecast to see modest revenue, with projections estimating a decline from USD 89 million in 2025 to around USD 86 million by 2029. Market trends suggest a pivot toward compact, fuel-efficient models, while large SUVs may see declining interest amid high fuel prices and a global push toward sustainability. Local assembly is expected to play a growing role. Global automakers such as Toyota, Nissan, and Isuzu have invested in domestic production facilities, while Kenyan firm Mobius Motors continues to build momentum with its locally designed vehicles. Government incentives and reduced import duties further encourage local manufacturing. Electric Vehicles Enter the Scene While still in its early stages, Kenya's electric vehicle (EV) sector is gaining traction. Chinese models like the Neta V are already being tested by taxi drivers, while Nairobi-based startup Spiro is expanding its fleet of electric two-wheelers and battery-swapping stations across six African countries. Spiro aims to deploy over two million EV units by 2030. Despite current limitations in charging infrastructure, the government is backing the sector through Vision 2030 and international climate commitments. Kenya is also among the signatories to the Glasgow Declaration, pledging to phase out new fossil fuel vehicles by 2040. “We are witnessing the early stages of a shift,” said an industry insider. “By 2030, electric mobility will no longer be a novelty but a necessity.” Rentals and Ride-Hailing on the Rise The car rental sector is another area showing strong growth. Revenue from Kenya’s car rental market is expected to increase from USD 171 million in 2025 to USD 205 million by 2030. Urban demand, tourism recovery, and digital booking platforms are all contributing factors. Electric three-wheelers and tuk-tuks are also becoming essential for last-mile transport in cities like Nairobi, Kisumu, and Mombasa. Financial Inclusion Driving Vehicle Ownership A surge in auto financing is opening new doors for Kenyan consumers. As of 2023, outstanding vehicle loans reached nearly KES 250 billion. Financial institutions such as Watu Credit, NCBA, and Toyota Kenya Finance are offering tailored loans for both new and used vehicles, fueling greater access to mobility. Auto financing also plays a crucial role in supporting the commercial vehicle sector, which continues to benefit from the growth of logistics and e-commerce industries. Technology and IoT: The Next Frontier Kenya’s automotive market is also embracing digital transformation. The automotive Internet of Things (IoT) sector — including vehicle tracking, fleet telematics, and smart diagnostics — is forecast to grow from USD 206 million in 2025 to USD 243 million by 2029. Fleet operators and mobility startups are adopting connected vehicle technologies to improve efficiency, safety, and customer service. Key Takeaways Segment 2030 Outlook Used Cars Strong growth; affordability remains key driver New Vehicles Flat growth; shift to compact and electric models Electric Vehicles (EVs) Early adoption phase; growing infrastructure Car Rentals & Ride-Hailing Steady growth; supported by digital platforms Auto Financing Expanding access to vehicle ownership Automotive IoT Increasing investment in connected technologies   Outlook Kenya's automotive market in 2030 will be shaped by a combination of global trends and local realities. While economic pressures and infrastructure gaps pose challenges, the market shows resilience and a clear appetite for innovation. Industry stakeholders—including automakers, dealers, fintech firms, and regulators—have a unique opportunity to shape a mobility ecosystem that is more inclusive, sustainable, and digitally integrated.

AirCar, Turkey's first domestically produced flying car, has officially begun crewed flight trials. Developed in the northwestern province of Kocaeli—a major hub for the country's automotive and tech industries—the project has marked a significant milestone, placing Turkey among a select group of just five companies worldwide currently operating in this field, according to a report by ?hlas News Agency (IHA). Project founder Eray Altunbozar shared that test flights began about a month ago. "The Bosporus corridor in Istanbul is ideal for AirCar operations. It allows low-altitude crossings and opens up access to the Princes’ Islands. We aim to transport both cargo and passengers to remote and hard-to-reach areas across Turkey," said Altunbozar. An electrical and electronics engineer educated in the U.S., Altunbozar returned to Türkiye and launched the AirCar project from his workshop in Bili?im Vadisi (Informatics Valley) in Kocaeli. Two Versions, Electric Powered AirCar There are currently two AirCar models: a single-seater and a two-seater. "We’ve conducted extensive test flights with the single-seater model. Now, we’ve started crewed trials with the two-seater version, which can carry up to 200–220 kilograms and is designed for a range of 50 kilometers (31 miles). While we haven’t tested the full range yet, those trials are on the horizon," he said. The AirCar is fully electric and features autonomous capabilities, though current regulations require a pilot onboard. "That’s why the vehicle includes a joystick. With about 30 hours of training, users will be able to operate it. We plan to offer it initially for personal use, with future potential as an air taxi," Altunbozar explained. Why Electric? Altunbozar noted the decision to go electric was strategic. “We could have opted for a fuel-based system, which would increase the range to 150 kilometers. But electric technology is evolving rapidly, and the global trend is moving away from fossil fuels. By the time we enter the market, battery technology will be even more advanced.” He added, “Our thinking was: if we invest in the right technology at the right time, we’ll be in the right place when the market is ready. We’re happy with our choice to go fully electric.” The Future of Air Mobility While flying cars and air taxis are still navigating global regulatory challenges, the technology continues to draw significant attention as a futuristic solution to urban congestion and short-distance transport. For example, Volocopter—a well-known urban air mobility company—was unable to gain flight clearance during the last Olympic Games in Paris. Nonetheless, vertical take-off and landing (VTOL) aircraft like AirCar drew major interest at this year’s Shanghai Auto Show, highlighting the growing global momentum in the air mobility space.

In a major step forward for the automotive aftermarket, ASIMCO has introduced its latest product line featuring a comprehensive range of high-quality rubber parts. Building on its long-standing reputation for excellence, ASIMCO’s new offering is designed to meet the increasing demand for reliable, performance-oriented components that serve both distributors and mechanics. The ASIMCO Rubber Parts range includes critical components such as:  Arm Bushings Drive Shaft Boots Steering Boots Stabilizer Links Engine Mounts Strut Mounts Suspension Bushes Center Bearings, etc.  These parts are designed with optimized performance in mind, delivering efficiency across various vehicle systems, while also offering enhanced durability to withstand extreme conditions like heat, wear, and heavy loads. Additionally, ASIMCO emphasizes exceptional finishing and appearance, ensuring that each part is crafted with precision, featuring a refined look that highlights its superior quality. Early feedback from industry professionals has been overwhelmingly positive, with many praising the reliability, performance, and long-lasting nature of the new rubber parts. This launch not only expands ASIMCO’s product portfolio but also underscores its commitment to innovation, as the company continues to strengthen its position as a leader in the automotive sector. About ASIMCO: Asimco is highly recognized for it’s excellent quality products since its introduction to the market in 2001. Products under its portfolio are brake pads, brake shoes, brake fluid, horn, fuel pump, brake disc and, shock absorber. Over the years Asimco’s quality supported the strong growth in market share and sold in more than 65 countries.

As an industry leader in the aftermarket sector, A-MAP made a prominent presence at Automechanika Dubai 2023, from 2nd October to 4th October, where both existing and potential customers gained valuable insights into its wide range of products and offerings. A-MAP is a global player which specializes in the distribution of aftermarket automotive spare parts, automotive batteries, and lubricants. The company is based in the bustling commercial hub of the Middle East, Dubai, and has a network of branch offices in China, South Africa, and Qatar. A-MAP is a dominant force in the automotive battery sector, boasting renowned brands like Solite, Sebang, and Asimco. Beyond its battery expertise, A-MAP offers an extensive selection of aftermarket parts, including brake pads, brake shoes, brake discs, brake fluids, shock absorbers, horns, fuel pumps, rubber components like bushings, bearings, and mountings, and much more. Additionally, A-MAP takes pride in being the exclusive distributor of ADNOC Voyager lubricants in the UAE, a prominent name in the region's lubricant industry. Heading this global endeavour is Managing Director Asad Badami, who has steered A-MAP towards global recognition and excellence. The company's commitment to quality and customer satisfaction is underscored by its state-of-the-art research and development centre, located in the heart of Dubai, a key hub in the region's automotive business. As Asad Badami emphasizes, "We aspire to comprehend and implement the finest customer service and warranty management practices. A-MAP consistently strives to deliver top-tier products and services to our valued clientele. Our unique R&D Tech Centre in Dubai serves as a focal point for product development, continuously adapting to evolving customer needs. We rigorously monitor and analyse the performance of our product offerings to ensure ongoing improvements. Furthermore, the centre provides invaluable application engineering, fitment guidance, and comprehensive training and education to our customers." A-MAP is set to further elevate its logistical capabilities with the upcoming launch of a state-of-the-art Business Park in Emirates Industrial City, situated in Sharjah's Al Sajaa Industrial area. Valued at Dh50 million and spanning on 250,000 square feet land, this impressive facility will feature advanced warehousing facilities, modern offices, staff accommodations, and a fully equipped service centre. A 100,000 square feet warehouse within this facility will house batteries, lubricants, and automotive parts.

The Goodyear Tire & Rubber Company's newest addition to its off-highway large haulage product line, the RH-4A+, engineered to deliver a lower operating cost per hour and higher productivity in hard rock underfoot conditions The RH-4A+ tyre features an extra-deep E-4+ tread depth with a high net-to-gross tread pattern and optimised footprint pressure to help provide long hours to removal. The RH-4A+ is currently available in sizes 59/80R63, 46/90R57 and 27.00R49 through Goodyear’s global network of authorised OTR dealers. It is available in customized casing constructions and with Goodyear’s proprietary tread compounds to meet hauling conditions. The Goodyear RH-4A+ tyre is an important addition to Goodyear’s Total Solution of trusted products, reliable services and fleet management tools – all delivered by a global network. The large haulage tyre has been gaining increasing popularity in Africa as it helps operators be more productive and operate at a lower cost by providing the following benefits and features: Enhanced sidewall durability and lateral stability with Goodyear’s new Durawall Technology, wider bead design, and wider moulded rim width Increased hours to removal and cut protection with its high net-to-gross tread pattern and deep, E-4+ tread depth Cool operating temperatures from the tread’s centreline blading, shoulder lug pockets, and shoulder lug side notches Field results from global mining customers have shown that the RH-4A+ delivers up to 12% better hours to removal than RM-4B+. Tyre Built for African Road Conditions Low operating cost per hour is an important requirement for mine operators,” said Eric Matson, global OTR field engineering manager. “Customers also require other performance benefits, such as a tread and casing that together deliver long hours to removal, resistance to cutting, and excellent traction in severe, hard rock underfoot conditions. The new RH-4A+ provides these benefits to help mining fleets optimise productivity and lower their operating costs. Complimenting the RH-4A+ is Goodyear’s EMTrack tyre performance tracking software, giving operators the ability to track the tyre’s properties to reduce operational costs.  With EMTrack, mining operators, specially in the African markets, can track the performance of their tyres, including the new RH-4A+, in order to project the timing of rotation, replacement and help to manage their inventory.”

Gearing up for the new edition of the trade fair in New Delhi, organisers of ACMA Automechanika – Messe Frankfurt India and The Automotive Component Manufacturers Association (ACMA) shared their insights on the need for deep localisation of auto component manufacturing and the role of the recently announced union budget in India for promoting this objective.   The approach of global as well as Indian automotive industry in 2020 was largely subdued as the issuance of trade restrictions brought a drastic slowdown in key sectors. Amid the doldrums of the pandemic, harnessing a digital business model and focus on financial health greatly enabled automobile companies to continually persevere and push forward. Despite endless hurdles faced last year, some green shoots appeared toward the second quarter as demands briefly resurfaced during festive seasons. Domestic retail vehicle sales across categories grew for the first time since the onset of the pandemic, as a double-digit growth was achieved in the sale of passenger vehicles (PV) and two-wheelers, posing to be a good omen for the New Year. While industry experts continue to be cautiously optimistic, recent projections from Indian Independent and Professional Investment Information and Credit Rating Agency (ICRA) show that the domestic auto component industry's revenue may grow by 16-18 per cent in the subsequent financial year. There have also been speculations that demands may revert to the 2019 levels, in case auto sales and production retain normalcy this year. With potential development of the COVID vaccine, in consort with a rising preference towards personal mobility, consumer sentiment may too tip in favour of the industry.   Commenting on the industry and its leading exhibition in the automotive aftermarket, Raj Manek, Executive Director & Board Member, Messe Frankfurt Asia Holdings Ltd., shares: “It is very vital to provide a push to local manufacturers to bolster the domestic supply chain and strengthen the automotive industry from its very core.”   With world’s leading electric car company setting up its base in India, it will be just a matter of time before the first fleet of electric cars arrive in India. “Thus, a more resolute approach towards e-mobility by OEMs will largely benefit in the long term.”, adds Manek. ACMA Automechanika As one of the leading automotive exhibitions of India, ACMA Automechanika (Slated to be held from 22 – 25 April 2021 at Pragati Maidan, New Delhi) has been the ultimate “pit-stop” to discover new technologies and engage with leading automotive aftermarket service providers and components manufacturers from the industry.   “Going forward, the focus of our automotive trade fairs will not just be aimed at creating a safe and healthy atmosphere for channel players to promote their businesses, but also enabling them to develop collectively as one integrated industry.”, concludes Manek. Vinnie Mehta, Director General – Automotive Component Manufacturers Association (ACMA) also shared his views on the upcoming edition of ACMA Automechanika, “The excitement is mounting as the biennial ACMA Automechanika New Delhi, the flagship Aftermarket Expo, draws closer. To be organised jointly by ACMA and Messe Frankfurt, the event is being held at an opportune time as the automotive market gains momentum post the pandemic hiatus. The expo, probably, the first of its kind in the 'real world' since the lockdown, will be a ‘HYBRID’ one. Bridging the best of a physical and online exhibition, the one-stop sourcing platform will provide a preview of the latest aftermarket innovations and a sneak-peek into shapes of things to come.” “With the Indian automotive industry expected to recover fast and grow in double digits in most segments, the expo will be a booster shot to bring the industry back on track. It will also help consolidate India’s position as a major manufacturing hub for automotive components. Apart from a strong presence of domestic and international aftermarket product exhibitors, the popular business event will not only attract the domestic buyers but also the international OEMs and aftermarket distributors.” Mehta elaborated. The recently announced ‘Budget 2021’ puts a crucial focus on road building, voluntary scrappage policy, R&D and PLI among others, auguring well for the automotive sector. Indian Budget for Auto Component Manufacturers The emphasis on “Atmanirbharta” (self-reliance), accompanied by an increase in custom duty on certain auto components will encourage local manufacturers to produce components within India. With an investment of INR 1.97 Trillion towards the production linked incentive scheme (PLI), the government will provide a strong impetus to localised manufacturing over next the 5 years, and the doubled budget outlay for the MSME segment will deliver stronger support to the auto component segment which is primarily dominated by MSMEs.    The ‘voluntary scrapping policy’ announced by the government to boost the production of energy-efficient vehicles in India will not only lead to a reduction in vehicular pollution, but also generate new demands for the commercial and passenger vehicle segment, thus creating opportunities for OEMs and tyre manufacturers.

The Nigerian auto industry is set to witness a boost with the entry of a fully Nigerian auto company, the Nord brand of automobiles cutting across passenger and commercial vehicles. The five Nord models assembled in Lagos and unveiled are the Nord sedan A3; the Nord SUV A5; Nord Flit mini bus; Nord Max pick up; and Nord Tank pickup. Nord Automobiles is a Nigerian automotive manufacturer with headquarters in Lagos, Nigeria that aims to produce an indigenous made-in-Nigeria automobile brand. The company’s operations focus on delivering quality expertise in the value chain – which includes the design, sourcing, development, assembling, distribution, marketing, provision of sales and after-sales service of its unique Nigerian branded automobiles. Nord fleet of Nigerian branded vehicles include the Nord Max, Flit bus, Aso truck, Lasgi big bus, Q3 sedan, Q5 SUV, Nord Yarn, Ben SUV and the Urban sedan. Nord Automobiles aims to: Design and alignment of vehicles in Nigeria and Sub-Saharan Africa to fit the local climate. Offer affordable and durable vehicles. Offer easy access to best-in-class after-sales quality service. Build a reliable and credible Nigerian auto brand According to Oluwatobi Ajayi, Chief Executive Officer of Nord Automobiles, the company aims to stop the importation of substandard vehicles into Nigeria, and to drastically reduce the huge amounts spent annually on automobile imports from overseas markets. He stated that the fast-evolving Nigerian market has shown a strong demand for vehicles that are stylish, comfortable and have premium features, hence, Nord models have come to meet the demand. With the launch of these vehicles, he added, “we aim to exceed expectations by offering our customers world standard products at very competitive prices.” “The Nord vehicles are designed for the discerning customer, who craves daily satisfaction and full automobile experience. They are a perfect combination of style, performance and fuel efficiency,” he said. Made in Nigeria The Nord assembly plant is located on a 2,100 square meters of land space in Sangotedo in Lagos, while and another one recently acquired and occupying 3,400 square meters of land at Epe is currently undergoing construction for the assembly complex in readiness to meet the growing automotive market and increasing customer demand. Nord Automobiles is collaborating with some of the biggest automotive firms in Europe and Asia, which offers the company an edge in its pursuit to deliver durable, safe, reliable and affordable vehicles for Nigerians and give buyers of the brand good value for money. Stylish Designing Exterior Design – The exterior design of any Nord vehicle replicates class and luxury with a striking presence and bold looks to make sure that your car stands out anywhere you are. The popular Nord Tank has a led daylight running light and a four-wheel drive, the exteriors are powerful and elegant. Interior Design – The interior design is rich and sophisticated and includes several features including a one-button drive function, Eco-drive system, touch screen infotainment, blue tooth, audio streaming, HDMI-in-slots, USB-in-slots. The interior is made with premium upholstery. Safety Features – Nord vehicles are equipped with Antilock Braking System, Electronic Brake Distribution, dual front airbags, and with the highest safety rating by Euro NCAP and C-NCAP. Colour Variants – Nord vehicles have over 6 different colours variant to customize your car with, with options on the website to customize your vehicle giving it a personalised feel. Safety Service and Warranty – Delivery of the models would begin immediately, from dealers. The Nord vehicles would offer complete peace of mind with 1 FREE scheduled maintenance at 3 months or 5000km. Customers can opt for an extended after-sales plan for total peace of mind.

Dubai-based Al Muqarram Auto Spare Parts Trading (A-MAP) has launched ASIMCO PLUS batteries – its latest range of European automotive batteries that use CA 100 Technology to boost performance by using of calcium alloys. A-MAP is one of the leading suppliers of all kinds of automotive batteries, spare parts, tyres and lubricants to African markets with an expansive network of dealers and agents in many African countries. A-MAP unveiled the ASIMCO PLUS range on the first day of Automechanika Dubai, one of the leading automotive aftermarket exhibition. ASIMCO PLUS batteries have full frame optimised grid design that enhances the longevity of the battery life and the active material has been developed to endure the aggressive usage conditions in high heat environment of the Middle East region.  Asimco Plus batteries are uniquely designed with a dedicated battery cover and include the latest Labyrinth System, Safety Caps, Flame Arrestors and central degassing which makes these batteries stronger, safer and more resistant to leaks and spills in demanding rough conditions. Available in a wide range to perfectly suit all kinds of motor vehicles, ASIMCO PLUS batteries are delivered filled and charged for a total maintenance free performance. Asimco is one of the main players in the automotive aftermarket and is highly recognized worldwide for its superior quality products since its establishment in 2001. Products under its portfolio include brake pads, brake shoes, fuel pumps, disc rotors and shock absorbers. Over the years, ASIMCO’s quality has supported strong growth in market share and is now sold in over 65 countries. A-MAP has expanded its comprehensive product range by obtaining the distribution rights of Asimco Batteries in the United Arab Emirates. ASIMCO PLUS batteries are manufactured in line with the highest quality standards and pass vigorous quality tests to ensure a hassle-free functioning. Today, most vehicles are ISS (Idle Start Stop) enabled. They run on AGM batteries that offer a notable performance improvement over conventional batteries.  A-MAP aims to cater to this segment with their new brand, as ASIMCO PLUS batteries come equipped with AGM Technology which is ready for the modern vehicle with regenerative breaking and high energy demands,” said the company.  

South Korea’s Hyundai Motor Company has entered into the Ethiopian automobile market recently, following in the footsteps of German car automaker Volkswagen. Hyundai is expected to assemble more than 10,000 vehicles annually at its Ethiopian plant. The plant will assemble trucks and passenger hatchbacks cars and will serve other East African countries including Somalia, Djibouti, Eritrea, Sudan and Kenya. The plant was established at a cost of $17.5 million and will create employment opportunities for 200 people initially, and with the possibility to create 1,000 jobs once it goes fully operational. Hyundai is making a magnificent impact in Africa having disclosed Hyundai Sante Fe 2019 in the Ghanaian market early this year. Its entrance in Ethiopia establishes the country as a preferred investment hub in East Africa. Last year, Ethiopia was named Africa’s fastest growing economy with a growth rate of 8.5 per cent making it an attractive investment destination. Volkswagen signed a Memorandum of Understanding (MoU) with Ethiopian Investment Commission (EIC) in January 2019 enabling it to establish a car assembly facility in Ethiopia. By doing so, Ethiopia has become the third Sub-Saharan country to pen such an agreement, with Ghana and Nigeria.

A maneuver to strengthen the partnership between the A-MAP and Fasttrack This offer is enough to give a heads up to all the car owners out there in the UAE, looking for a cost-effective deal for their car servicing. This summer promotion is exclusively created by Al-Muqarram Auto Spare Parts Trading (A-MAP) in collaboration with Fasttrack- A leading vehicle repair and maintenance centre. This overture is intended to benefit the esteemed clients and customers of both the companies as well as to reinforce their business bonds. The offer is valid from 1 September – 31 October 2018. All you need to do is, visit any nearest Fasttrack outlet, choose Solite battery for your vehicle battery replacement, and get 15% cash discount right away. Moreover, get your car serviced by the Fasttrack professionals with an extra 10% discount on your next visit. Solite batteries are simply unmatched when it comes to performance and durability. Solite manufactures highly reliable and durable automotive batteries that satisfy the car lovers all over the world, especially in UAE. It is because the summer in UAE remains at the peak, which can affect the car batteries to a great extent. Here comes the need of replacing your car batteries for which, A-map is offering an exceptional discount. A great time you can benefit from the deal. This comes with no surprise that Solite is one of the most preferred battery brands for Fasttrack customers across its 13 outlets in the UAE. This is the reason why A-Map has come up with this amazing offer to help the car owners get the finest and affordable Solite batteries as well as car services. Fasttrack is a well-acclaimed name in the sphere of car servicing and maintenance. The service centre has a wide reach in the market, and you can find its outlets in Dubai, Al Ain and the Northern Emirates, at strategically located Emarat Service stations. Visit any of the Fasttrack outlets for your vehicle battery replacement, and you can enjoy this amazing offer. Al-Muqarram Auto Spare Parts trading (A-MAP) has not simply made its reputation in the market, but has earned it by providing superior quality of automotive parts from the top manufacturers. The company has maintained a strong relationship with the top brands manufacturing automotive parts, from Solite batteries to Asimco brake pads. Be quick to steal the deal!